Venue Marketing Solutions
Creating the right visual image and tone in marketing a venue is as important an element of success as actual operations - particularly when an existing venue is under new management or undergoing change. VMS has the expertise and experience to create a targeted public image for your venue.
Efficient & Effective Marketing Solutions
How do you activate your venue asset and maximise utilisation and event attendances?
Venue marketing can be a complex task requiring extensive knowledge of traditional and cutting-edge marketing channels and strategies.
As a venue owner, you have several key markets to attract. However, the two most important are actual venue hirers and then venue guests/visitors. Both these crucial markets require specific marketing processes and expertise.
As an actual on-the-ground venue manager and operator, VMS has developed a range of proven, effective marketing solutions that will ensure your venue is 'the' place to stage and attend an event.
Our solutions are designed with efficiency in mind so where possible basic marketing functions are systemised and structured to reduce administration time and improve accuracy. Our marketing solutions engage audiences and turn venue visitors into venue fans while building overall venue utilisation.
Our Marketing Strategy
As all venues are unique there is no 'off the shelf' marketing solution - however, some of our key marketing strategy elements include:
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Venue 'brand image' development
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Graphic designVenue logo design
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Venue collateral design
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External marketing strategies
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Experiential venue events, e.g. open days/public events and concerts
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Website design, build, maintenance and search engine optimisation, email marketing
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Direct marketing via opt-in campaigns, e.g. SMS/E-zines etc
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Social media interfaces to build venue and event awareness, e.g., Facebook, Twitter, Instagram, Pinterest and YouTube
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Database management to build solid data metrics with guest profiles and preferred activities
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Channel marketing strategies through key venue hirers, e.g. Concert promoters/conference and event management companies/caterers etc​
